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Colors play an amazing role in design, branding, and user experience. They stimulate emotions, influence perceptions, and have even more impact on decision-making whether you're designing a website, a mobile app, or a brand identity by understanding color theory and psychology which can help you create more interactive and visually appealing designs or products.
It is the creative science behind how colors can interact and how they can be combined to create wonderful visually appealing designs. It is based on the color wheel, which consists of 3 modes of colors:
These are the base colors that cannot be created by mixing others such as Red, Blue, and Yellow.
These are the colors that were created by mixing two primary colors for example Red + Blue = Purple Blue + Yellow = Green Yellow + Red = Orange
These are created by mixing a primary and a secondary color for example Red-Orange and Blue-Green.Color
Colors opposite each other on the color wheel create contrast for example Blue and orange
Colors next to each other create harmony for example Yellow, Yellow-Orange, and Orange.
Three colors evenly spaced on the wheel provide balance for example Red, Blue, and Yellow
Variations of a single color with different tints and shades for a minimalistic look.